Free studio valuation
Estimate your studio's value using real boutique fitness studio numbers
Get my free valuation →About your studio: revenue, member count and how involved you are day to day.
Through boutique studio valuation math and our platform benchmarks.
Your valuation estimate and the one change that grows it fastest.
Studio-specific numbers like member count, churn and billing, not generic small-business rules of thumb.
And "Not sure" is fine for any number. We'll use a typical boutique studio benchmark instead.
We show whether a higher member count, lower churn or higher billing would move your value most.
Our valuation method is based on the math in The Number Nobody Talks About: How to Prepare, Price and Sell Your Boutique Fitness Studio by Mitch McGinley.
The estimate is for the studio business, not the building or property.
It's an estimate, meant as a guide. We use your numbers, boutique studio benchmarks and a common valuation method. A real sale depends on many more factors, like your lease, location, team, trend and the buyer, so treat it as a starting point rather than a final price. It values the studio business, not the building.
Buyers usually price a single-location studio at about 2–3× owner earnings. Where you land depends on things like retention, class fullness and how much the studio relies on you, so we show an estimate within that range rather than one exact number.
The numbers you enter: revenue, profit, owner pay, member count, new and lost members per month, and how involved you are. When you tick Not sure, we fill in a boutique studio benchmark from our platform and flag it on your results.
About 2 minutes. It's always free.
So we can share the occasional studio-owner insight. You'll see your results instantly on screen, and you can unsubscribe anytime.
About 2 minutes. Always free. "Not sure" is fine for any number.
Get my free valuation →Powering studio success with data-driven efficiency
